UPES - Master of Business Administration in  Marketing

A dynamic MBA program in marketing management is available from the University of Petroleum and Energy Studies (UPES), which is created to give students the knowledge and abilities they need to succeed in the cutthroat field of marketing. In-depth study of marketing strategy, consumer behavior, and market analysis are combined with a solid grounding in fundamental business principles in this specialized curriculum. This MBA program is particularly positioned to prepare students for employment in the energy, oil, and related industries thanks to UPES, a university well known for its focus on the energy and related sectors. The MBA in Marketing Management at UPES equips students with the skills needed to lead in marketing roles across a range of industries with the help of a faculty made up of seasoned professionals and a strong emphasis on practical learning. Graduates are prepared to create and implement cutting-edge marketing initiatives and contribute to the success of businesses since they have a strategic perspective.

Course Overview

• The program begins with a robust grounding in fundamental business areas, including finance, operations, human resources, and strategy. This foundation equips students with a holistic understanding of business operations. Students then delve into the specialized domain of marketing management, exploring topics such as consumer behavior, market research, branding, product management, and digital marketing. This specialization hones their expertise in crafting effective marketing strategies. UPES, known for its focus on energy and related sectors, integrates industry-specific insights into the marketing curriculum. Students gain knowledge and skills applicable to energy, oil, and other sectors, ensuring they are well-prepared for niche marketing roles. The program emphasizes practical learning through case studies, projects, and internships. Students are encouraged to apply their knowledge in real-world scenarios, fostering critical thinking and problem-solving abilities. The faculty consists of experienced professionals with a wealth of industry knowledge, providing students with valuable insights and mentorship. Graduates of this program are well-equipped to pursue careers in marketing, brand management, digital marketing, market research, and sales across various sectors, including energy and allied industries. Beyond academics, the program also focuses on personality development and soft skills, ensuring that students are well-rounded professionals with effective communication and leadership abilities.

Course Details

This concise course overview includes key features and essential details, offering a comprehensive understanding of the program's offerings.

Course Syllabus

A comprehensive breakdown of the course-related syllabus, encompassing subjects organized by year or semester, is available for your detailed perusal.

Course Assignments

The course entails a series of assignments designed to foster skill development, critical thinking, and practical application of the subject matter.

Marketing Plan Development

Market Research Projects

Branding Strategies

Digital Marketing Campaigns

Product Management Analysis

Advertising and Promotion Projects

Sales and Distribution Strategies

Case Studies and Analysis

Marketing Analytics and Metrics

Marketing Presentations and Reports

How Collegevihar helps you ?

When taking your MBA in Marketing Management course at University of Petroleum and Energy Studies (UPES), Collegevihar is like your dependable partner. It's a really fantastic platform that simplifies your life. Think of having a wonderful helper who can aid you with anything from selecting lessons to maintaining organization. With Collegevihar, you can choose the courses that best suit your objectives and areas of interest. So that you never miss a beat, it also keeps track of your schedule and crucial dates. Collegevihar is equipped to search! You might think of it as a helpful map that leads you through the academic maze. If you ever feel lost or need answers, Collegevihar is there to chat and lend a helping hand. It's like having a friend who knows all the secrets of a successful MBA in Marketing Management journey. With Collegevihar by your side, you'll feel confident, organized, and ready to conquer your MBA in Marketing Management adventures at University of Petroleum and Energy Studies (UPES)!

Collaboration to succeed

Our goal is to instill excellence in our kids and create success for them. You gain a strong foundation by enrolling in a MBA in Marketing Management programme. It's a first step towards a lucrative career in technology. Collegevihar is user-friendly software for event management that makes gathering organizations simple, effective, and pleasant.

Grouping with experts

We may instruct our students to collaborate with knowledgeable specialists who are well-versed in commercial matters. These specialists, often known as academics, are like amiable tour guides. We can impart knowledge on how businesses operate, how to interact with clients, and how to handle money. Our enthusiasm for working with experts in their industry is contagious.

UPES Admission Process

There is an online admissions process available at UPES, therefore there is no need to physically visit the campus to apply for admission. There is no entrance exam required to apply for admission to UPES Online because admissions are made directly. The following describes the UPES's admissions process for online courses: