MES College of Engineering - Master of Business Administration in Marketing

Duration

2 Years

Fees

0

Eligibility

10+2+3

MES College of Engineering - Master of Business Administration in Marketing

The Master of Business Administration (MBA) in Marketing program is designed to provide students with a deep understanding of marketing principles, consumer behavior, and strategic decision-making in a competitive business landscape. This specialized MBA program equips students with the skills needed to develop and implement effective marketing strategies, manage brand equity, and drive growth in both traditional and digital marketing channels. The curriculum covers key topics such as market research, advertising, sales management, digital marketing, and global marketing trends, ensuring that graduates are prepared to navigate the complexities of modern business environments.

Course Overview

The Master of Business Administration (MBA) in Marketing at MES College of Engineering, Kerala, offers a comprehensive and dynamic curriculum designed to equip students with advanced knowledge and skills in marketing and business management. This program emphasizes both theoretical understanding and practical application, focusing on key areas such as consumer behavior, brand management, digital marketing, strategic marketing, and market research. Students gain a deep insight into the ever-evolving marketing landscape, preparing them for leadership roles in various sectors. The course integrates industry exposure, case studies, and hands-on projects, fostering critical thinking, analytical skills, and a strategic approach to marketing challenges.

Course Highlights

The course's primary highlights cover a variety of academic and professional advantages, ensuring that aspiring students have a well-rounded and enriching educational experience.

Simplified Approach to Complete Admission Process

There is an online admissions process available at Online , therefore there is no need to physically visit the campus to apply for admission. There is no entrance exam required to apply for admission to Online because admissions are made directly. The following describes the 's admissions process for online courses:

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Course Details

This concise course overview includes key features and essential details, offering a comprehensive understanding of the program's offerings.

Parameters	Details
course	Master of Business Administration (MBA) in Marketing
course level	Post Graduation
mode of education	Offline
approvals	AICTE and NAAC
duration	2 Years
eligibilty	10+2+3
career transitions	85%
course Fee	0

Course Syllabus

A comprehensive breakdown of the course-related syllabus, encompassing subjects organized by year or semester, is available for your detailed perusal.

Semester 1

Total 9 Subjects to study

Introduction to Business
Quantitative Techniques for Managers
Organizational Behaviour
Business Economics
Information Systems for Managers
Accounting for Managers
Ethics, Governance and Corporate Responsibility
Legal Systems for Business
Employability Enhancement Programme

Semester 2

Total 9 Subjects to study

Marketing Management
Financial Management
Human Resource Management
Operations Management
Operations Research
Research for Managerial Decisions
Entrepreneurship Development
Any PG Management Course of 3 Credits of NPTL/SWAYAM
Integrated Disaster Management

Semester 3

Total 8 Subjects to study

International Business
Business Analytics
Elective I- Strategic Marketing Intelligence
Elective II- B2B Marketing
Elective III- Consumer Behaviour
Elective IV- Services Marketing
Elective V- Integrated Marketing Communications
Internship

Semester 4

Total 6 Subjects to study

Strategic Management
Industry 4.0 and AI applications for Business
Elective VI- Marketing Research
Elective VII- Retail Management
Elective VIII- Sales & Distribution Management
Project & Comprehensive Viva Voce

Course Assignments

The course entails a series of assignments designed to foster skill development, critical thinking, and practical application of the subject matter.

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When taking your Master of Business Administration (MBA) in Marketing course at MES College of Engineering, Collegevihar is like your dependable partner. It's a fantastic platform that simplifies your life. Think of having a wonderful helper who can aid you with anything from selecting lessons to maintaining organization. With Collegevihar, you can choose the courses that best suit your objectives and areas of interest. So that you never miss a beat, it also keeps track of your schedule and crucial dates. Collegevihar is equipped to search! You might think of it as a helpful map that leads you through the academic maze. If you ever feel lost or need answers, Collegevihar is there to chat and lend a helping hand. It's like having a friend who knows all the secrets of a successful MBA in Marketing journey. With Collegevihar by your side, you'll feel confident, organized, and ready to conquer your Master of Business Administration (MBA) in Marketing adventures at MES College of Engineering!

Collaboration to succeed

Our goal is to instill excellence in our kids and create success for them. You gain a strong foundation by enrolling in a Master of Business Administration (MBA) in Marketing. It's a first step towards a lucrative career in technology. Collegevihar is a user-friendly software for event management that makes gathering organizations simple, effective, and pleasant.

Grouping with experts

We may instruct our students to collaborate with knowledgeable specialists who are well-versed in commercial matters. These specialists, often known as academics, are like amiable tour guides. We can impart knowledge on how businesses operate, how to interact with clients, and how to handle money. Our enthusiasm for working with experts in their industry is contagious.

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Obtain new, employable skills. Get individualized mentoring from our experts. Obtain a Certificate of Completion with Collegevihar eLearning.

Career Impact

Our specialized courses in engineering and project management, which were especially designed to hasten your professional career advancement, are one of Collegevihar's distinctive qualities.

High-performance coaching

Our objectives are to ensure student achievement and sustain the highest standards of instruction. Through cooperative teamwork and reciprocal assistance, we hope to align our efforts with the goals and careers of the students.

Career Mentorship Sessions

We collaborate with professionals at the top of their fields, sharing their incredible knowledge with our students. Our interest is in collaborating with specialists.

Interview Preparation

Working together, we impart to our students the invaluable knowledge of industry specialists. Our steadfast goal is to collaborate with experts.

MES College of Engineering Admission Process

There is an online admissions process available at MES College of Engineering, therefore there is no need to physically visit the campus to apply for admission. There is no entrance exam required to apply for admission to MES College of Engineering Online because admissions are made directly. The following describes the MES College of Engineering's admissions process for online courses:

Application Submission

Prospective candidates should begin by completing the online application form. Once filled out, the form should be submitted for approval.

Document Submission

After being selected by our faculty team, candidates will be asked to submit the following documents:

Photocopies of attested mark sheets Two recent passport-sized photographs.
Please refer to the course details list for specific document requirements.

Seat Reservation through Fee Payment

Upon successful submission and approval of your application form and required documents, you will receive detailed instructions via email regarding the fee payment process. You can then proceed to secure your seat by paying the fees using one of the following methods:

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