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Lovely Professional University - Master of Business Administration in Digital Marketing

Duration

2 years

Fees

0

Eligibility

10+2+3

Lovely Professional University - Master of Business Administration in Digital Marketing

To prepare students for the digital era, Lovely Professional University (LPU) provides a cutting-edge Master of Business Administration (MBA) program with a focus in Digital Marketing. This innovative course combines classic business management ideas with modern digital marketing techniques to ensure that students are well-prepared for the business environment of today. A thorough curriculum that includes subjects like social media marketing, search engine optimization, data analytics, and e-commerce tactics benefits students. The program at LPU stands out for its emphasis on application, giving students real-world experience and exposure to the business through internships and live projects. The university's cutting-edge facilities and experienced faculty help to create a positive learning atmosphere. Graduates of this program will be well-positioned to succeed in the field of digital marketing, satisfying the requirements of a rapidly evolving industry.

Course Overview

Course Highlights

The course's primary highlights cover a variety of academic and professional advantages, ensuring that aspiring students have a well-rounded and enriching educational experience.

Curriculum Highlights
Practical Learning
Industry Integration
Faculty Expertise
Facilities and Resources
Global Perspective
Career Opportunities
Preparation for the Digital Age

Simplified Approach to Complete Admission Process

There is an online admissions process available at Online , therefore there is no need to physically visit the campus to apply for admission. There is no entrance exam required to apply for admission to Online because admissions are made directly. The following describes the 's admissions process for online courses:

Ask Admission Query

Course Details

This concise course overview includes key features and essential details, offering a comprehensive understanding of the program's offerings.

Parameters Details
course MBA in Digital Marketing
course level Postgraduate
mode of education Online
approvals UGC and AICTE
duration 2 years
eligibilty 10+2+3
career transitions 85%
course Fee 0

Course Syllabus

A comprehensive breakdown of the course-related syllabus, encompassing subjects organized by year or semester, is available for your detailed perusal.

Semester 1
Total 7 Subjects to study
  • Foundations of Management and Organization Behavior
  • Accounting for Managers
  • Managerial Economics
  • Quantitative Techniques for Managers
  • Marketing Management
  • E-Commerce
  • Lab for Microsoft Office
Semester 2
Total 7 Subjects to study
  • Financial Management
  • Product and Brand Management
  • Consumer Buying Behavior
  • Fundamentals of Digital Marketing
  • Integrated Marketing Communications
  • Website planning and structure
  • Business Research Methods -Workshop
Semester 3
Total 7 Subjects to study
  • Search Engine Marketing & Search Engine Optimization (SEO)
  • Social Media Marketing
  • Content Marketing
  • Digital Entrepreneurship
  • Lead Generation and Marketing Automation
  • Email marketing, Mobile Marketing and Video Marketing
  • SPSS Lab
Semester 4
Total 7 Subjects to study
  • Services Management
  • Strategic Management
  • Personal selling and Sales Management
  • Project Management for Digital Marketing Firms
  • Affiliate Marketing and Google AdSense
  • Analytics- Web and Google
  • Creative, Design Thinking and Skill Development

Course Assignments

The course entails a series of assignments designed to foster skill development, critical thinking, and practical application of the subject matter.

Curriculum Highlights
Practical Learning
Industry Integration
Faculty Expertise
Facilities and Resources
Global Perspective
Career Opportunities
Preparation for the Digital Age

How Collegevihar helps you ?

When taking your MBA in Digital Marketing course at LPU University, Collegevihar is like your dependable partner. It's a really fantastic platform that simplifies your life. Think of having a wonderful helper who can aid you with anything from selecting lessons to maintaining organization. With Collegevihar, you can choose the courses that best suit your objectives and areas of interest. So that you never miss a beat, it also keeps track of your schedule and crucial dates. Collegevihar is equipped to search! You might think of it as a helpful map that leads you through the academic maze. If you ever feel lost or need answers, Collegevihar is there to chat and lend a helping hand. It's like having a friend who knows all the secrets of a successful MBA in Digital Marketing journey. With Collegevihar by your side, you'll feel confident, organized, and ready to conquer your MBA in Digital Marketing adventures at LPU University!

Collaboration to succeed

Our goal is to instill excellence in our kids and create success for them. You gain a strong foundation by enrolling in an MBA in Digital Marketing programme. It's a first step towards a lucrative career in technology. Collegevihar is user-friendly software for event management that makes gathering organizations simple, effective, and pleasant.

Grouping with experts

We may instruct our students to collaborate with knowledgeable specialists who are well-versed in commercial matters. These specialists, often known as academics, are like amiable tour guides. We can impart knowledge on how businesses operate, how to interact with clients, and how to handle money. Our enthusiasm for working with experts in their industry is contagious.

START LEARNING

Obtain new, employable skills. Get individualized mentoring from our experts. Obtain a Certificate of Completion with Collegevihar eLearning.

Career Impact

Our specialized courses in engineering and project management, which were especially designed to hasten your professional career advancement, are one of Collegevihar's distinctive qualities.

High-performance coaching

Our objectives are to ensure student achievement and sustain the highest standards of instruction. Through cooperative teamwork and reciprocal assistance, we hope to align our efforts with the goals and careers of the students.

Career Mentorship Sessions

We collaborate with professionals at the top of their fields, sharing their incredible knowledge with our students. Our interest is in collaborating with specialists.

Interview Preparation

Working together, we impart to our students the invaluable knowledge of industry specialists. Our steadfast goal is to collaborate with experts.

Lovely Professional University Admission Process

There is an online admissions process available at Lovely Professional University, therefore there is no need to physically visit the campus to apply for admission. There is no entrance exam required to apply for admission to Lovely Professional University Online because admissions are made directly. The following describes the Lovely Professional University's admissions process for online courses:

Application Submission

Prospective candidates should begin by completing the online application form. Once filled out, the form should be submitted for approval.

Document Submission

After being selected by our faculty team, candidates will be asked to submit the following documents:

  • Photocopies of attested mark sheets Two recent passport-sized photographs.
  • Please refer to the course details list for specific document requirements.
Seat Reservation through Fee Payment

Upon successful submission and approval of your application form and required documents, you will receive detailed instructions via email regarding the fee payment process. You can then proceed to secure your seat by paying the fees using one of the following methods: