Lovely Professional University - Master of Business Administration in  Marketing

A thorough Master of Business Administration (MBA) program with a specialty in Marketing is offered by Lovely Professional University (LPU), and it is created to give students the knowledge and abilities they need to succeed in the fast-paced field of marketing. In addition to a strong core business curriculum, this two-year degree has a strong emphasis on marketing tactics, consumer behavior, market research, and digital marketing. Through case studies, industrial projects, and internships, the LPU MBA in Marketing places a strong emphasis on practical learning. The faculty, which is made up of knowledgeable academics and working professionals, makes sure that students get a well-rounded education. With cutting-edge facilities, a bustling campus, and global exposure thanks to partnerships with other countries, LPU offers students a stimulating environment in which to become marketing specialists. Graduates from this program are qualified for management positions in sales, marketing, advertising, and brand management, making them highly sought-after professionals in the cutthroat business environment.

Course Overview

• The program begins with a comprehensive core curriculum covering essential business disciplines such as finance, human resources, operations, and strategic management. This equips students with a broad understanding of business functions. In the latter part of the program, students focus on marketing-specific courses. This includes subjects like marketing strategies, consumer behavior, market research, branding, digital marketing, and integrated marketing communications. LPU emphasizes practical learning. Students engage in real-world projects, case studies, and internships with industry partners. This hands-on experience helps bridge the gap between theory and practice. The program is delivered by a faculty comprising experienced professionals and academic experts who bring their industry insights to the classroom. LPU provides international exposure through collaborations with universities worldwide, enabling students to gain a global perspective on marketing. Graduates are well-prepared for careers in marketing, advertising, brand management, market research, and sales, with the knowledge and skills needed to excel in competitive business environments. LPU offers a dynamic and diverse campus environment, with numerous clubs, activities, and events that complement academic learning.

Course Details

This concise course overview includes key features and essential details, offering a comprehensive understanding of the program's offerings.

Course Syllabus

A comprehensive breakdown of the course-related syllabus, encompassing subjects organized by year or semester, is available for your detailed perusal.

Course Assignments

The course entails a series of assignments designed to foster skill development, critical thinking, and practical application of the subject matter.

Market Research Project

Marketing Plan Development

Consumer Behavior Analysis

Brand Management Case Study

Digital Marketing Campaign

Advertising Strategy Presentation

Sales and Distribution Analysis

Social Media Marketing Project

Internship and Industry Reports

Strategic Marketing Simulation

How Collegevihar helps you ?

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Collaboration to succeed

Our goal is to instill excellence in our kids and create success for them. You gain a strong foundation by enrolling in an MBA in Marketing programme. It's a first step towards a lucrative career in technology. Collegevihar is user-friendly software for event management that makes gathering organizations simple, effective, and pleasant.

Grouping with experts

We may instruct our students to collaborate with knowledgeable specialists who are well-versed in commercial matters. These specialists, often known as academics, are like amiable tour guides. We can impart knowledge on how businesses operate, how to interact with clients, and how to handle money. Our enthusiasm for working with experts in their industry is contagious.

Lovely Professional University Admission Process

There is an online admissions process available at Lovely Professional University, therefore there is no need to physically visit the campus to apply for admission. There is no entrance exam required to apply for admission to Lovely Professional University Online because admissions are made directly. The following describes the Lovely Professional University's admissions process for online courses: