Master of Business Administration (MBA) in Digital Marketing

ICFAI University - Master of Business Administration in Digital Marketing

Duration

2 Years

Fees

230000

Eligibility

10+2+3

ICFAI University - Master of Business Administration in Digital Marketing

The Master of Business Administration (MBA) in Digital Marketing is a specialized program designed to equip professionals with the skills and knowledge needed to thrive in the rapidly evolving digital landscape. This program combines traditional business management principles with cutting-edge digital marketing strategies, including search engine optimization (SEO), social media marketing, content marketing, data analytics, and e-commerce. The MBA in Digital Marketing prepares graduates for leadership roles in the digital marketing sector, providing them with the tools to drive innovation and strategic decisions in a technology-driven business environment.

Course Overview

The Master of Business Administration (MBA) in Digital Marketing from ICFAI University, Chhattisgarh, is a forward-thinking program designed to prepare students for leadership roles in the dynamic digital marketing field. This program integrates advanced business management concepts with specialized knowledge in digital marketing strategies, including social media, search engine optimization (SEO), content marketing, data analytics, and e-commerce. With a curriculum that emphasizes practical learning, students are equipped with the skills to manage digital campaigns, understand consumer behavior in the digital age, and use emerging technologies to drive business growth.

Course Highlights

The course's primary highlights cover a variety of academic and professional advantages, ensuring that aspiring students have a well-rounded and enriching educational experience.

Simplified Approach to Complete Admission Process

There is an online admissions process available at Online , therefore there is no need to physically visit the campus to apply for admission. There is no entrance exam required to apply for admission to Online because admissions are made directly. The following describes the 's admissions process for online courses:

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Course Details

This concise course overview includes key features and essential details, offering a comprehensive understanding of the program's offerings.

Parameters	Details
course	Master of Business Administration (MBA) in Digital Marketing
course level	Post Graduation
mode of education	Offline
approvals	UGC, NCTE, AIU, BCI
duration	2 Years
eligibilty	10+2+3
career transitions	85%
course Fee	230,000

Course Syllabus

A comprehensive breakdown of the course-related syllabus, encompassing subjects organized by year or semester, is available for your detailed perusal.

Semester 1

Total 8 Subjects to study

Marketing Management
Human Resource Management
Quatitative Methods
Organizational Behavior
Managerial Economics
Information Systems for Managers
Accounting for Managers
Business Communication

Semester 2

Total 9 Subjects to study

Financial Management
Strategic Marketing Management
Operations Management
Money and Banking
Macro-Economics & Business Environment
Business Research Methods
Enterprise-wide Information Systems
Legal Environment of Business
Soft Skills Lab I

Semester 3

Total 8 Subjects to study

Management Control Systems
Business Strategy
Management Thesis-I
Product & Brand Management
Digital And Services Marketing Elective-I
Sales Logistics and Retail Management Elective-II
Training & Development Elective-III
Investment Banking & Financial Services

Semester 4

Total 5 Subjects to study

Business Ethics & Corporate Governance
Soft Skill Lab-II
Management Thesis –II
Marketing Research Elective-V
Consumer Behaviour Elective-VI

Course Assignments

The course entails a series of assignments designed to foster skill development, critical thinking, and practical application of the subject matter.

How Collegevihar helps you ?

When taking your Master of Business Administration (MBA) in Digital Marketing course at ICFAI University, Collegevihar is like your dependable partner. It's a fantastic platform that simplifies your life. Think of having a wonderful helper who can aid you with anything from selecting lessons to maintaining organization. With Collegevihar, you can choose the courses that best suit your objectives and areas of interest. So that you never miss a beat, it also keeps track of your schedule and crucial dates. Collegevihar is equipped to search! You might think of it as a helpful map that leads you through the academic maze. If you ever feel lost or need answers, Collegevihar is there to chat and lend a helping hand. It's like having a friend who knows all the secrets of a successful MBA in Digital Marketing journey. With Collegevihar by your side, you'll feel confident, organized, and ready to conquer your Master of Business Administration (MBA) in Digital Marketing adventures at ICFAI University!

Collaboration to succeed

Our goal is to instill excellence in our kids and create success for them. You gain a strong foundation by enrolling in a Master of Business Administration (MBA) in Digital Marketing. It's a first step towards a lucrative career in technology. Collegevihar is a user-friendly software for event management that makes gathering organizations simple, effective, and pleasant.

Grouping with experts

We may instruct our students to collaborate with knowledgeable specialists who are well-versed in commercial matters. These specialists, often known as academics, are like amiable tour guides. We can impart knowledge on how businesses operate, how to interact with clients, and how to handle money. Our enthusiasm for working with experts in their industry is contagious.

START LEARNING

Obtain new, employable skills. Get individualized mentoring from our experts. Obtain a Certificate of Completion with Collegevihar eLearning.

Career Impact

Our specialized courses in engineering and project management, which were especially designed to hasten your professional career advancement, are one of Collegevihar's distinctive qualities.

High-performance coaching

Our objectives are to ensure student achievement and sustain the highest standards of instruction. Through cooperative teamwork and reciprocal assistance, we hope to align our efforts with the goals and careers of the students.

Career Mentorship Sessions

We collaborate with professionals at the top of their fields, sharing their incredible knowledge with our students. Our interest is in collaborating with specialists.

Interview Preparation

Working together, we impart to our students the invaluable knowledge of industry specialists. Our steadfast goal is to collaborate with experts.

ICFAI University Admission Process

There is an online admissions process available at ICFAI University, therefore there is no need to physically visit the campus to apply for admission. There is no entrance exam required to apply for admission to ICFAI University Online because admissions are made directly. The following describes the ICFAI University's admissions process for online courses:

Application Submission

Prospective candidates should begin by completing the online application form. Once filled out, the form should be submitted for approval.

Document Submission

After being selected by our faculty team, candidates will be asked to submit the following documents:

Photocopies of attested mark sheets Two recent passport-sized photographs.
Please refer to the course details list for specific document requirements.

Seat Reservation through Fee Payment

Upon successful submission and approval of your application form and required documents, you will receive detailed instructions via email regarding the fee payment process. You can then proceed to secure your seat by paying the fees using one of the following methods:

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