Master of Business Administration in Marketing

D Y Patil University - Master of Business Administration in Marketing

Duration

2 years

Fees

169200

Eligibility

10+2+3

D Y Patil University - Master of Business Administration in Marketing

Embarking on an MBA in Marketing online offers a transformative journey into the dynamic world of strategic business leadership and consumer behavior. This program equips aspiring marketing professionals with essential skills in market research, branding, digital marketing, and strategic management. Through a flexible online format, students delve into current marketing trends and practices while gaining practical insights into creating compelling marketing campaigns and cultivating customer loyalty. The curriculum blends theoretical frameworks with real-world applications, preparing graduates to navigate global markets and drive business growth. With a focus on innovation and market responsiveness, this MBA program cultivates visionary marketers capable of adapting to evolving industry landscapes and leading impactful marketing initiatives.

Course Overview

Embarking on an MBA in Marketing from Dr. D. Y. Patil University online opens doors to a comprehensive educational experience rooted in academic excellence and practical relevance. This program is designed to empower marketing professionals with cutting-edge knowledge and skills essential for thriving in today's competitive business environment. Students benefit from a curriculum crafted by industry experts and experienced faculty, integrating the latest trends in marketing strategy, consumer behavior, digital marketing, and brand management. The online format offers flexibility, allowing working professionals to balance their career aspirations with academic pursuits. Graduates emerge equipped not only with a deep understanding of marketing principles but also with the strategic acumen necessary to drive business success and innovation in diverse global markets.

Course Highlights

The course's primary highlights cover a variety of academic and professional advantages, ensuring that aspiring students have a well-rounded and enriching educational experience.

Simplified Approach to Complete Admission Process

There is an online admissions process available at Online , therefore there is no need to physically visit the campus to apply for admission. There is no entrance exam required to apply for admission to Online because admissions are made directly. The following describes the 's admissions process for online courses:

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Course Details

This concise course overview includes key features and essential details, offering a comprehensive understanding of the program's offerings.

Parameters	Details
course	MBA in Marketing
course level	Postgraduate
mode of education	Online
approvals	AICTE
duration	2 years
eligibilty	10+2+3
career transitions	85%
course Fee	169,200

Course Syllabus

A comprehensive breakdown of the course-related syllabus, encompassing subjects organized by year or semester, is available for your detailed perusal.

Semester 1

Total 7 Subjects to study

Principles & Practices of Management
Organisational Behaviour
Management Accounting
Managerial Economics
Business Communication
Research Methodology
Environment Awareness and Disaster Management

Semester 2

Total 7 Subjects to study

Human Resource Management
Marketing Management
Financial Management
Operations Management
Management Information System
Strategic Management & Business Policy
Entrepreneurship Development

Semester 3

Total 7 Subjects to study

Consumer Behavior
Marketing Research
Sales & Distribution Management
Product and Brand Management
Retail Management
Marketing of services
Generic Elective-I - Digital Marketing \ Business English

Semester 4

Total 4 Subjects to study

International Marketing
Integrated Marketing Communication
Generic Elective-II - Soft Skill \ Business Ethics and Corporate Governance
Project Work Report

Course Assignments

The course entails a series of assignments designed to foster skill development, critical thinking, and practical application of the subject matter.

How Collegevihar helps you ?

When taking your MBA in Marketing course at Dr. D. Y. Patil University, collegevihar is like your dependable partner. It's a fantastic platform that simplifies your life. Think of having a wonderful helper who can aid you with anything from selecting lessons to maintaining organization. With collegevihar, you can choose the courses that best suit your objectives and areas of interest. So that you never miss a beat, it also keeps track of your schedule and crucial dates. Collegevihar is equipped to search! You might think of it as a helpful map that leads you through the academic maze. If you ever feel lost or need answers, collegevihar is there to chat and lend a helping hand. It's like having a friend who knows all the secrets of a successful MBA journey. With collegevihar by your side, you'll feel confident, organized, and ready to conquer your MBA adventures at Dr. D. Y. Patil University!

Collaboration to succeed

Our goal is to instill excellence in our kids and create success for them. You gain a strong foundation in Marketing by enrolling in an MBA program. It's a first step towards a lucrative career in technology. Collegevihar is a user-friendly software for event management that makes gathering organizations simple, effective, and pleasant.

Grouping with experts

We may instruct our students to collaborate with knowledgeable specialists who are well-versed in commercial matters. These specialists, often known as academics, are like amiable tour guides. We can impart knowledge on how businesses operate, how to interact with clients, and how to handle money. Our enthusiasm for working with experts in their industry is contagious.

START LEARNING

Obtain new, employable skills. Get individualized mentoring from our experts. Obtain a Certificate of Completion with Collegevihar eLearning.

Career Impact

Our specialized courses in engineering and project management, which were especially designed to hasten your professional career advancement, are one of Collegevihar's distinctive qualities.

High-performance coaching

Our objectives are to ensure student achievement and sustain the highest standards of instruction. Through cooperative teamwork and reciprocal assistance, we hope to align our efforts with the goals and careers of the students.

Career Mentorship Sessions

We collaborate with professionals at the top of their fields, sharing their incredible knowledge with our students. Our interest is in collaborating with specialists.

Interview Preparation

Working together, we impart to our students the invaluable knowledge of industry specialists. Our steadfast goal is to collaborate with experts.

D Y Patil University Admission Process

There is an online admissions process available at D Y Patil University, therefore there is no need to physically visit the campus to apply for admission. There is no entrance exam required to apply for admission to D Y Patil University Online because admissions are made directly. The following describes the D Y Patil University's admissions process for online courses:

Application Submission

Prospective candidates should begin by completing the online application form. Once filled out, the form should be submitted for approval.

Document Submission

After being selected by our faculty team, candidates will be asked to submit the following documents:

Photocopies of attested mark sheets Two recent passport-sized photographs.
Please refer to the course details list for specific document requirements.

Seat Reservation through Fee Payment

Upon successful submission and approval of your application form and required documents, you will receive detailed instructions via email regarding the fee payment process. You can then proceed to secure your seat by paying the fees using one of the following methods:

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